Fabiana Claure
Pianist - Business Coach for Musicians

The Musician's Profit Umbrella™:

A transformational blueprint for creating new income by clarifying your vision and uniting your strengths so that you can enjoy a financially-empowered, purpose-driven, artistically-fulfilled, and family-centered life

Business Coaching for Musicians, Educators, and Arts Leaders

Are you a woman musician, or any other type of creative, educator, or arts leader, struggling to balance your work, family life, and artistic career aspirations?

Would you like to make a bigger impact through your work, reach a larger, more global community, implement more scalable business models and become a thought leader in your industry - while also being able to focus on what matters most and be present with your family?

Are you looking to pursue an artistic project, create a business, improve your existing arts organization, or just figure out what the next steps in your career should be?

Do you pursue many professional music activities and don't really know which one to focus on or why?

I've experienced first hand how challenging it can be to balance artistic, professional and personal pursuits while also raising children, being a wife, and taking care of my household.

Even though I had been a pianist all my life, as I became a busy musician entrepreneur as well as a mother, I found myself in moments where my artistic side took a backseat in my life. This was something that caused me great sadness and even grief for a life that once was active as a performing musician.

Until one day I decided to take action to change my reality to be able to fulfill my artistic, professional, personal, and financial goals. I was able to bring back my artistry in a way that became an integral part of my brand and professional activities. Not only that, but this decision also enabled me to create new income opportunities! You can read more about my story here.

My "brand umbrella" strategy

I achieved most of my career milestones by embracing all the different areas of my personal and professional life and designing a "brand umbrella," which allowed me to create a unified sense of identity and create new income opportunities. This strategy allowed me to co-found a multi-six-figure business called Superior Academy of Music ten years ago, where I created a program to help empower students through music education.

It also enabled me to effectively position myself in the academic job marketplace and to be appointed Founder and Director of the University of North Texas Music Business and Entrepreneurship program. In this role, I spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. Under my leadership, the UNT Music Business and Entrepreneurship program earned national recognition by being ranked among the top 15 music business schools by Billboard magazine for 4 years in a row.

Designing my brand umbrella also allowed me to keep my artistic side alive by creating several projects that blended my various interests and personal background, such as "A Piano Journey Through Latin-America" and most recently a multimedia lecture-recital called "Women as Musician Entrepreneurs." Because of what I've been through and the lessons I've learned along the way, I'm now on a mission to help women musicians and arts leaders become artistically and financially empowered to pursue a career path that inspires them while positively impacting those around them.

All these experiences led me to create my signature blueprint called The Musician's Profit Umbrella™, a transformational experience that helps musicians clarify their vision, unify their strengths, and create new income so that they can enjoy a financially-empowered, artistically-fulfilled, purpose-driven, and family-centered life.

Through the Musician's Profit Umbrella™, I'll guide you through my signature blueprint, offer you personalized direct support, and show you how to effectively structure yourself and/or your organization around a larger all-encompassing brand umbrella. Using innovative, scalable online music business models and forward-thinking industry trends, I’ll teach you key business principles and show you how these apply to the context of music and a career in the arts. I’ll also share specific tools and resources to help you understand and discover how this brand umbrella can facilitate a deep transformation for yourself as well as for your audiences or clients.

This is the entrepreneurial approach from which I’ve designed my life, and from which I help my clients design theirs.

"We have been profitable since our first month in business..."

"She pushes to bring the absolute best in you..."

"While I've learned many things from working with Fabiana, my biggest takeaway is to just do it. Just take action. Just start somewhere. As a planner, I've always been able to think through ideas but I often had trouble actually starting a project. As a student, I knew I was smart but I would still second guess myself because of my student status, assuming that others were more capable. Fabiana really helped me step into my own to become a leader for others and for myself. In addition to helping me with my own doubts, Fabiana provided specific tools and resources to ideate, plan, and stay focused in my endeavors. She truly leads by example, and I continue to be amazed by how much she achieves because of her "can do" spirit and optimism.

Fabiana has supported me in a multiple entrepreneurial ventures, including opening a music store and expanding an existing arts nonprofit. Through Fabiana's eyes, I've learned to see opportunities instead of hurdles. Throughout my journey, Fabiana has been someone I go to for support, advice, or a for push when I'm feeling bogged down by everything that needs to get done.

Owning and operating a music store with my husband and repair specialist, Tony Barrette, has been an exciting journey. We have been profitable since our first month in business and have grown our inventory asset to five times its original value in just two years. Recently, I was hired at the Dallas Symphony as the Director of Education. In this roll, I oversee and plan all of the DSO's educational programs, including our newest El Sistema based program that provides free instruments and music classes to students in south Dallas. I will always be grateful to Fabiana for helping me get to where I am today!"

Dr. Jen Guzman
Director of Education
Dallas Symphony Orchestra
"My biggest shift when it came to meeting and being mentored by Fabiana was that she helped me believe in stepping into my big ideas. The goals that scare me because of their seeming weight and long distance are the ones that she followed with me into detailed points. In every session of putting together a detailed and workable business plan, Fabiana pushed me beyond my comfort zone. She wouldn’t let me take any easy ways out, but questioned my motive and intention behind every decision I made along my path. This inspired a completely fresh way of thinking for me.

After enough time of coming into our sessions, it became such a wonderful impulse to push for my most excellent, most clarified ideas. It also became clear how much I needed to be intentional about every detail relating to my business/artistry - from how I present myself, to how I connect and interact, to the product/s I deliver.

Fabiana believes that each person has the ability to bring wealth to the world in way of their personal gifts, ideas and ability. She pushes to bring out the absolute best in you and helps you find ways to plan your footsteps along your own yellow brick road toward your goals. I miss every session, and would recommend her mentorship to the highest degree. She is a phenomenal, inspiring and wonderful person, musician, teacher and mentor and will help you transform the way you envision your own goals as well as bring to light the incredible capacity for brilliance that exists if you are brave enough to look a little further."

Callandra Youngleson
Jazz vocalist, educator, composer and collaborator living in Chicago, originally from Johannesburg, South Africa

Exploring new possibilities

I believe in a new reality where through all the challenges we are living as a society today, entrepreneurial women musicians can take inspired action that creates artistic and financial opportunities for themselves and for their families.

Through my work and experience as a pianist, educator, entrepreneur, and business coach for musicians, I will help you:
  • Unite all the various aspects of your personal and professional life in order to create a more impactful and profitable brand

  • Design a financially secure professional life that also gives you the space for artistic fulfillment

  • Balance your current professional and artistic projects in a financially sustainable way, while still being able to support and be there for your family

  • Create the space for artistic fulfillment in a way that creates synergy between your other professional pursuits and personal interests

  • Create a daily routine in which you feel inspired and challenged on a regular basis, impacting your overall sense of fulfillment⁣

  • Restructure your professional projects and normal schedule to be able to spend more time with your family⁣

  • Redefine your priorities and set a new course of action to help create a new reality⁣

Could this be for you?

If you are someone who:
  • Pursues many activities as a multi-faceted musician and wants to gain clarity and direction in order to maximize your career potential and financial opportunities

  • Gets excited by the thought of creating an overarching brand that will allow you to unify our strengths, increase your income and artistic fulfillment, magnify the overall impact of your work, while also balancing family life and other personal priorities

  • No longer wants to be caught up in a hamster-wheel lifestyle, and instead is committed to living an artistically-fulfilled, purpose-driven, family-centered, and financially-empowered life.

  • Wants to create more space for self-care and family time in a way that allows you to keep the momentum in your artistic and business endeavors

  • Is skilled as a musician and is willing to explore how your non-musical skills could also be an important asset to help design and execute a career building project.

  • Wants to feel part of a larger community of like-minded women musicians and build meaningful relationships.

  • Values feeling a sense of empowerment towards your career and is interested in taking action to accomplish your goals.
Then you may be the perfect fit for my high-end group program (see below)!

The Musician's Profit Umbrella™ Group Program

A Six-Month Transformational Experience to Clarify Your Vision,
Unite Your Strengths, and Create New Income

Through this program, you'll learn the specific strategies and tools I used to create and run my multi-six figure business for the past ten years, win a University position and place the program on top national rankings, create multiple artistic programs and book performances around the country, and help hundreds of other musicians do the same - all while being a wife and mother of two boys!
During these past few months, I was able to create multiple 5-figure incomes in brand new income - even during a pandemic!
The 2020 program is currently full.  The next program will start in January 2021.  Apply now to learn more and to be added to the waiting list. 

Payment plan available. Limited enrollment.

Your experience will include:
 - Training sessions covering a wide range of topics including online and scalable music business models, marketing and job-searching strategies, mindset concepts, implementation tools, and actionable-steps
 - Direct and highly personalized support from me for the entire 6-months
 - Private FB group where members can request direct feedback on a regular basis
 - Group community with opportunities for relationship building, collaboration, motivation, and a larger built-in support system
 - Twice a month group video calls with me for opportunities for personalized feedback within the session
 - Accountability partner for additional learning experiences and greater opportunities for relationship building
 - Bonus sessions with inner-circle guest experts
Phase 1 - Looking Inward and Clarifying Your Purpose
I'll guide you in creating an internal assessment that will help you clarify your vision, understanding your soul essence, and prompt you to make decisions regarding what to grow and what to eliminate or phase out in your life. We'll address mental blocks and help reframe your perspective on what can be possible for your career and for your life.
Phase 3 - Designing The Solution
Based on all the findings from phase 2, I'll help you understand how to solidify what solution you could provide based on the existing options and problem points both for your audiences/clients as well as for yourself. I'll help you objectively conceptualize what activities could seem most appealing and effective given your unique interests and backgrounds. I'll guide you in deciding whether your want to create something new or expand on what you are already doing, in a way that creates more exponential growth and impact. You'll learn how to narrow everything down by creating a brand positioning statement, and a specific plan to begin implementing the execution of the idea or unifying concept. In this phase, you'll clarify your offering, pricing, timeline, and financial projections.
Phase 2 - Looking outward and discovering opportunities
Here I'll show you how to explore your market and discover problems that need solutions. I'll guide you into learning how to research existing models and get inspiration from examples of musicians and/or arts organizations who’ve demonstrated the successful results of creating a brand umbrella. You'll learn how to research the needs of potential clients and understand how to match your skills with true problems for your industry. I'll guide you in assessing which problems you could tackle through your own business value proposition.
Phase 4 - Implementation and Action Taking
Here I'll guide you on implementing the action steps outlined in phase 3 and continue refining your plan as interactions occur with your intended audiences and clients. Here is where the process becomes more daring as you will be proactively creating the needed visibility to get people around you and to gain attention to your business proposition. I'll show you how to pursue as many interactions as possible with your intended clients and refine your business plan based on feedback and concerns expressed in these interactions. You'll be able to fine-tune your plan in order to better address the current problems and needs of your intended audience.
Phase 5 - Putting Everything Together, Reflect and Improve
In this final phase, I'll help you consolidate everything you've created in this experience and review what worked and what didn’t. Together we'll strategize which elements of the business can stay and which may need to be modified or eliminated. By reflecting, reviewing, and revising what you've done and how your umbrella brand was received in the world, you'll be able to strengthen your business and develop valuable tools to continue your entrepreneurial journey with clarity, purpose, artistic fulfillment, and financial freedom.

When you complete this program and have created and implemented your very own Musician’s Profit Umbrella™, you will be in a place where you finally understand how the various facets of what you do and who you are can become assets and allow you to create new income while also significantly freeing up your time.  You’ll be able to enjoy living in a reality where not only are you helping others through your expertise, but you’ll also be constantly learning and growing through your business and through your pursuits of creative and artistic projects. You will be able to dedicate quality time to your family and kids, without having financial worries that don't let you be truly present. You’ll have developed the skills and mindset to enable you to reiterate this blueprint in as many versions of your Musician’s Profit Umbrella as you’d like to. You'll understand the steps needed to turn a concept into reality and to develop a robust business infrastructure behind any idea that you may wish to develop later on.  

What sets the Musician's Profit Umbrella™ program apart?

A key differentiator in my program is the fact that I’ve not only learned about these skills by pursuing University studies in music business and entrepreneurship, but also I’ ve actually experienced what it's like to start and successfully run a brick-and-mortar business through my music school, strategically delegate it to continue running without me, and successfully expand my expertise and impact through a thriving online coaching business.

I’ve experienced what it's like to be a professional musician all my life and develop business skills on top of that.

As a music entrepreneurship educator, I’ve learned how to break down key steps and business strategies in order to effectively teach other musicians how to create their businesses and launch their careers.

In addition to creating businesses and income opportunities for myself, I’ve also learned how to leverage my expertise in a way that made me stand out and become invited to lead a University music business program.

In summary, I’ve been on both sides of the music and business worlds. I know what it’s like to create a career and a business while also raising kids and taking care of your family. I deeply understand the needs and wants of fellow women musician entrepreneurs and know how to help.

Yes, I want this! Book your call and discover if this is for you.

What current MPU participants are saying:

"If you need a one-stop shop to pull together your superpowers, learn more about who you are, what you want to give to the world and have consistent support while accomplishing all - look no further than Fabiana Claure and her MPU program. I'm forever changed in the best way possible!"

"I have experienced such change in the MPU program, that the only way I have to move is forward.  Fabiana has shown me a new model for teaching and running my business that I didn't know existed.  Even though I'm in the developing stages of my business,  she continues to propel me in the right direction.  I have also enjoyed the other women in my group and I'm just in awe of each one of them.  They all inspire me."

"I found the MPU to be a very personable program in a group setting. Fabiana's experience as a business owner and a professor made sense so much during the training."

"Reality, creativity, and persistence, is the Fabiana formula that gets you to where you want to go..."

"Rarely when we start are we thinking of how we’re going to reconcile that vision of an artist with financial reality. One of the most important things that Dr. Claure starts is breaking down what the reality of what our industry is: how we make money, what streams of income there are, what opportunities there are, what the data says about who is or isn’t successful. First of all, understanding what that is, and then being able to reconcile some of our more personal needs into that reality....however, while that reality might be jarring to a musician, the next step is developing that sense of creativity. The most important foundation of what she coaches all of her mentees is to make sure you have an understanding of this reality, but then take the creative soft skills that you’ve developed as an artist and are able to translate that into adaptability. In this industry, how can you bring who you are as a musician, artist or creative being in order to find solutions to problems and how can you fit into this greater industry. I feel that she takes a holistic approach to how you are structuring a business. The business is not just about your product being successful but you as a person. Once you are able to match your creativity to reality, she really teaches the value of persistence. She herself is an extremely persistent and driven woman, and there is no way for that to not rub off on you. I really think the combination of these three things: reality, creativity, and persistence, is really the “Fabiana formula” that gets you to where you want to go. Not just in your entrepreneurial endeavors, but also in starting your career… I’m so happy and I feel that I get to contribute to the greater artistic world in a way that really meets my talents and I wouldn't be on this path now if it wasn’t for my time with Dr. Claure, so I cannot speak highly enough to my time with her….”

Carson Dorsey
Soprano and Digital Marketing Strategist at USA Today Network
Marketing Chair at Verdigris Ensemble

"I still utilize some of Fabiana's techniques and methods..."

"Before I started working with Fabiana I was interested in becoming more entrepreneurial but had not fully embraced the practice as a lifestyle. After studying with her, I developed far better insight into the implementation of music entrepreneurship into my professional career and my business. I now serve as Assistant Professor of Arts Management & Entrepreneurship at Baldwin Wallace University, where I still utilize some of Fabiana's techniques and methods from my time as her student as well as in the day to day operations of my business."

Dr. Sean Murphy
Assistant Professor of Arts Management and Entrepreneurship
Baldwin Wallace University

"She also gave me the courage to not be afraid, anymore, of pursuing a career in music."

"I want to thank Professor Fabiana Claure for helping me finish my website and for helping me build my music career. I took Professor Claure's Music Entrepreneurship and Career Development class and she helped me with my vision of building a music school for children by helping me develop a 15-page business plan (with powerpoint slides that illustrate the plan) to pitch to potential investors after graduation.

She also gave me the courage to not be afraid, anymore, of pursuing a career in music."

Jackson Eli

"With Dr. Claure's assistance, I was able to adjust and fine-tune in ways I wasn't able to do on my own."

"Before working with Dr. Claure, I knew that I had a good idea but wasn't sure how to make my idea into a full-blown business.  My biggest fear was wasting time and money on a business that wouldn't be successful.  I was struggling with how to put it all together. I already have a small business that is doing well but I built that without a focused plan, just an idea, hope and passion.  I now have something to execute to and keep me focused and on track. I was able to see the holes in my plan.  With Dr. Claure's assistance I was able to adjust and fine-tune in ways I wasn't able to do on my own. Right now I am in the building process with my technology, it will be a while before I can launch, but I know when my online program is ready, I will be ready to sell it and market it successfully."

Whitney James
Jazz singer

"The experience was unparalleled..."

"I was a part of the inaugural class of students to take Dr. Claure’s music entrepreneurship courses at UNT. My time in Dr. Claure’s courses was positive and helpful, equipping me with additional tools to grow and sharpen my business acumen as a musical entrepreneur. The experience was unparalleled in that it was not just an entrepreneurship course, but one specifically geared towards me as both a singer-songwriter and music therapist running an arts-based health and wellness business."

Kamica King, MA, MT-BC
Board Certified Music Therapist

Book your call and discover if this is for you.

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